https://www.adriennedewey.com/home daily 1.0 2024-01-22 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/1645420161687-VA3Y87DM11NX1UBM4XWS/F917EA05-904F-456A-8937-6FEE539CCD1A.jpeg Home As a people-centered leader with a passion for values-led growth, I have spent more than two decades obsessed with consumers, never tiring of connecting with real humans to better understand their needs. Beginning my career as a researcher, I shifted to product management to create insight-driven, holistic business solutions. After falling in love with design-thinking, I have since spent many years dedicated to innovation leadership and executive brand strategy. Along the way, I have learned that culture makes or breaks a team and I take great joy in building a shared vision to drive rapid, scalable and tangible results. Core Skillset: Product & Experience design – beverage, digital, food, hardline and softline merchandise Global Brand Strategy Design Thinking – coaching, leadership and facilitation Omni-channel – retail, digital, CPG, global Consumer Insights https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/36532d38-84d6-41da-8d3c-ac0ee4df9594/starbucks+scoop+bar.jpeg Home https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/eed50d39-bfa9-4b09-8907-0922b7b94b83/hcd+blur.jpg Home https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/69cce675-6e2d-4eea-854f-c91111c8caeb/oatly.jpg Home https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/3241dfab-9cb9-45db-b479-b60160bf5d3e/coldbrewflight.JPG Home https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/74e89f76-6acf-4c2e-b5fa-579b338905ca/starbucks+refreshers.jpeg Home https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/e33d02e5-7ca3-4363-bac8-2db58b62b6e8/clarev.JPG Home https://www.adriennedewey.com/testimonials daily 0.75 2021-12-01 https://www.adriennedewey.com/contact daily 0.75 2022-02-21 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/1645420329996-ESP2VAJHMB3F7GFOVYSH/BB6D7B3F-384E-4408-8013-877B45B21C72.jpeg Contact - I can’t wait to meet you! Find me on LinkedIn or by Email https://www.adriennedewey.com/experience daily 0.75 2024-01-22 https://www.adriennedewey.com/experience/merch monthly 0.5 2021-05-01 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/1619838881861-XAH8C9Q7DDPPPFSFSULF/Starbucks_Reserve_Roastery_39.jpg Experience - Merchandise & Collabs - Director, Global Flagship Merchant Starbucks Coffee Company: 2015-2018 Introduced first-ever Starbucks Reserve global merchandise assortment, overseeing premium collection and designer collaborations across 20+ subcategories in hardlines and softlines. Collection premiered with Shanghai Flagship opening in 2017 and delivered double-digit growth on baseline business units. Press: Foundational Clare V Marcel Wanders Eligo Holiday ‘18 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/8b543a1b-5b8d-4204-a269-f12d31212084/clarev.JPG Experience - Merchandise & Collabs Clare V. Collab https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/8e284e75-da88-4457-9bf6-556188e3cdfa/holiday19.JPG Experience - Merchandise & Collabs Holiday '18 Capsule https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/1619839934825-ECAXSBIMVRQO1KSSJJ9R/marcelwenders2.jpg Experience - Merchandise & Collabs Marcel Wanders Collab https://www.adriennedewey.com/experience/flagship monthly 0.5 2021-05-01 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/1619837868626-LQ8SR1GNS8CWBFBNA6C1/siphonflight.JPG Experience - Flagship Experiences - Director, Global Flagship Concepts Starbucks Coffee Company: 2015-2017 Head of innovation for large-scale premium flagship experiences - across Seattle, Shanghai, New York, Milan and Tokyo - driving store concepts, experience design, menu strategy, pricing, and operationalization. Accountable for business growth across all categories including: beverage, food, merchandise and customer marketing. Press: Seattle Shanghai New York Milano Tokyo https://www.adriennedewey.com/experience/experiencedesign monthly 0.5 2024-01-22 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/1638320864670-6L646TOARZA8L7BA3BMI/starbucks+app1.jpg Experience - Experience Innovation - Sr. Director, Beverage Experience Innovation Starbucks Coffee Company: 2020 - 2022 Head of Beverage experience design team to develop next-gen customization experience including product features, app integration and operations (retail & tech) https://www.adriennedewey.com/experience/food monthly 0.5 2024-01-22 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/1619840069630-OFN7KGB5QZ0CMSKIUFVB/princi.jpg Experience - Food Brand Management - Food Experience Starbucks Coffee Company: 2007-2018 Responsible for Starbucks Food business across a variety of store concepts, from a 2010’s entire menu ingredient overhaul - “Real Food, Simply Delicious” achieved year one double-digit growth - to premium flagship food experiences, including Tom Douglas and Princi collaborations at Starbucks Roasteries. Press: Real Food Commitment Petite Treats Tom Douglas Princi https://www.adriennedewey.com/experience/t-mobile monthly 0.5 2021-12-01 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/1619841281638-G3AEDZ05K1855VJ6Y6NR/wade.jpg Experience - Telecom Innovation - Digital Experience Innovation & Consumer Insights T-Mobile 2003-2007 Drove mobile experience innovation pipeline, from ideation through launch, leveraging design-thinking approach. Launched multiple experiences and products, managing product design, user experience, advertising and promotional planning, positioning, channel mix and more - including, myFaves®, the company’s fastest growing product and named #28 on the Brandweek Superbrands list in 2007. https://www.adriennedewey.com/experience/wellness monthly 0.5 2021-05-01 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/1619836508181-M3URSKOBC7QFCZ5V7C2Y/unsplash-image-Z-hvocTfR_s.jpg Experience - Wellness & Sustainability - Sr. Director, Wellness & Sustainability Innovation Starbucks Coffee Company: 2018-2020 Leading teams through a human-centered approach to design and deliver large-scale innovation opportunities in support of $13B+ US beverage business, including Wellness and Sustainability strategies and innovation pipeline through 2024. Press: Oatly Wellness Timeline https://www.adriennedewey.com/experience/globalstrategy monthly 0.5 2024-01-22 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/5e94ecc4-db8f-4604-b300-e6caf7b4f511/image-asset.jpg Experience - Global Product & Brand Strategy - Sr. Director, Product Strategy Starbucks Coffee Company: 2022 - 2023 Lead brand & product strategy and business operations for Starbucks global product organization. Chief of staff to SVP, Product. https://www.adriennedewey.com/experience/globalcoffee monthly 0.5 2024-01-22 https://images.squarespace-cdn.com/content/v1/608c4ba1c0076b5b72766e32/19ca8cb1-c0d1-4470-a31f-0ec6798ed089/starbucks+scoop+bar.jpg Experience - Coffee Leadership - Vice President, Global Coffee & Tea Starbucks Coffee Company: 2023 - Present General manager for global, omni-channel coffee and tea - from brand strategy to portfolio management, sourcing to operations, quality-management to delivery.